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The Estee Edit by Estee Lauder

Chelsea Montgomery
Apr 20, 2016
3 min read

All too often when established beauty brands try to "revitalize" or access a younger demographic they fall flat. They either reinvent too much leaving behind what many love about the brand or they just give off the feeling of too much try. When I first heard about the Estee Edit I was a little apprehensive. I already love Estee Lauder. When I was 14 I saved my money to buy a Estee Lauder face cream and I bought it when there was a gift with purchase and I treasured it all. I was wondering what Estee Lauder was going to do with the "Edit" and if it was even necessary for the brand.

I was BLOWN AWAY. Simply put, I believe that the Estee Edit by Estee Lauder is the best thing to happen to beauty and even skincare in 2016. The Estee Edit is not a capsule collection but a full line that has been made for all beauty attitudes, it is the ultimate line for any beauty lover and has won my heart. The line is exclusive to Sephora and is made up of different collections for all beauty attitudes; addressing all of your beauty needs.

Starting with Instantly Visibly GORGEOUS SKIN skincare, the Estee Edit has made one of my new must have products Dissolve the Drama 2-1 Makeup Remover+Cleanser lives up to it's name as it really does dissolve anything and everything off of your face.

I have a mascara that I have never been able to take off easily and this product took it away without scrubbing or reapplication. My jaw dropped. As well, the Estee Edit has a sleep mask that can hide those too short nights of sleep that happen all too often.

The Pink Peony Overnight Water Pack is a hydrating mask that you apply before bed that is a miracle worker overnight and in the morning you wake up with a gorgeous, rosy glow; this product literally put "Beauty" back into beauty sleep. There are many other skincare products addressing a lot of skincare needs for women on the go and skincare needs of younger women that too often go overlooked.

The trend of no-makeup makeup does not seem to be going anywhere. The BARest collection is filled with Good-For-You formulas with sheer washes of colour. I was fortunate enough to try out the Skin Glowing Balm makeup that is completely unique to anything I have tried before.

This product feels like skincare when it goes on your face, hydrating and smooth to the touch but with the full coverage of a foundation. Filled with shea butter, muru-muru seed butter, pink peony and evening primrose oil; this hybrid formula will love your friends asking what have you been doing differently with your skin and can they get whatever it is. The BARest line also has 6 beautiful lip colours with matching liners (I don't know why more companies don't do this) as well as 4 natural blushers that are sure to enhance any complexion.

Finally the EDGIest collection is made for beauty junkies. The colours are loud, made for a night-out, fun and the quality is second to none. These products are made of high quality formulas, helping your skin while allowing you to have so much fun with your make up. There are so many amazing innovations in this collection that it is evident that the line was made by beauty lovers for beauty lovers. I can't go on about all of them enough but I have to share my two favourites that I think every women needs and she probably doesn't even know it yet.

The Estee Edit EDGIest collections has LIP FLIPs, two shades, black and yellow of matte lipsticks that can be used to either Turn Up or Turn Down any lip shade. These LIP FLIPS can make your favourite red that much brighter or deeper, making the perfect hue for you and whatever it is you are doing. The LIP FLIPs are a must for your beauty bag.

I can't stress enough how much I love this line and encourage you to head to Sephora and spend some time with the Estee Edit by Estee Lauder. I can assure you that you will find products that you never knew you needed or are better than you ever expected. If you don't believe me then listen to their guest editors Kendall Jenner, social media maven and fashion muse or Irene Kim Korean beauty influencer and street style it girl. The Estee Edit is one of the best beauty innovations and lines of 2016 if not one of the best in a long time.