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Square One's Luxury Wing Unveiled

Chelsea Montgomery
Mar 1, 2016
2 min read

Last week, I was fortunate enough to be invited to a preview of what Square One Shopping Centre's Luxury South wing. Square One has been hard at work, creating an oasis of a luxury lover's dream. The new wing is open to shoppers today and with the unveiling of the new wing Square One is celebrating it's place as a leader in the luxury fashion world with a campaign that can only be described as art.

Shot by internationally renowned photographer David Drebin and featuring actress, director and style muse, Drena De Niro, daughter of acting legend Robert De Niro and actress Diahnne Abbott, Square One Shopping Centre’s Spring/Summer 2016 campaign transports viewers into the sultry surroundings of a summery cityscape.

Known for creating seductive images with darkly sensual narratives, Drebin has brought his provocative aesthetic to Square One’s most enticing and unexpected campaign yet. Through artful mastery of light, colour and form, Drebin draws out De Niro’s innate dramatic nature to set the scene of a modern woman of luxury – serious and playful, sexy and sophisticated, confident and powerful, she is always on the go while living her dream life.

“The first time I saw David’s work I was immediately transported into his world of exotic locations, brilliant colours, and dramatic circumstances. His photographs have an emotion that is truly captivating and we wanted to infuse the campaign with that vivid emotion,” says Square One Marketing Director Toni Holley. “Drena provided the ideal canvas for crafting the Square One woman. Together, they created a collection of images that is elegant and evocative.”

Square One's highly anticipated Luxury Wing, is now home to many luxury and aspirational brands, including kate spade new york, Stuart Weitzman, Marc Cain, Ben Sherman, Rolex by Raffi Jewellers, Wolford, Michael Kors, BCBG, Alex & Ani, Papyrus, and Club Monaco among others. The wing is also host to Harry Rosen, which is relocating from its current location to a new flagship space as well as Canada’s leading luxury brand Holt Renfrew, which will be joining Square One’s premium roster with a 130,000 square foot store opening in summer 2016. Rounding out the great roster of Canadian retailers joining Square One, the first ever Simons in Ontario will open on March 17th.

Now if you are making your way to Square One Shopping Centre this week, and I implore that you do, make sure to snap a selfie of yourself in front of the scene of Palm Trees from the Spring Summer campaign and hashtag it with #SQ1SummerDreaming for the chance to win a $100 gift card (being handed out daily) or the grand prize of a $2500 Luxury Shopping Spree! Check out my selfie and ultimate Summer dreaming outfit from Square One Shopping Centre on my Instagram!